The ‘Embroidery Collection’ designs are all based on in-house hand stitched embroideries. The embroidery pattern always begins with a drawing and we develop it further in the process of the design to the final product. We source our ideas for patterns from the flora and fauna, inspired by flowers, plants, berries, fruits or wildlife found in Nature. One of the important aspect of our designs is that the pattern can be transformed into a continuous pattern and be multiplied to all directions. During the time-consuming, meticulous process of making we use the embroidery thread to shape the forms and colours, after the embroidery is completed, it is then further developed after digital processing into a final print-ready state. And we enjoy creating all-over floral designs on our various products, handbags and accessories.